Monday, October 22, 2012
Saturday, October 20, 2012
Salone Del Gusto and Terra Madre 25 – 29 October 2012 – Turin, Italy
Showcasing Sri Lanka as a Sustainable Leisure Location with
Diverse Culture & Cuisine
Slow Food Movement
The goal of the ‘Slow Food
movement’ is to create awareness about the responsibility we all have towards
food and its producers; strengthening the relationship between producers and
consumers understanding the impact of their food choices and their effects on
health, environment and the production system.
Their annual event, ‘Salone Del
Gusto and Terra Madre2012’brings together food artisans from over 170 countriesfrom
the 24th to the 30th of October,which includes Chefs,
Producers, Communities, Hoteliers, Restaurateurs, Food Exporters and many more
who are focusing on promoting traditional, authentic and sustainable food
practices.
This would be the first time Sri
Lanka will have a significant presence at the event and is a milestone for Sri
Lankan sustainable and traditional agricultural food producers.
About the Terra Madre / Salone Del Gusto 2012 event
The Terra Madre network was launched by Slow
Food to give a voice and visibility to the small-scale farmers, breeders,
fishers and food artisans around the world whose approach of food production
protects the environment and communities. The network brings them together with
academics, cooks, consumers and youth groups so that they can join forces in
working to improve the food system.
The term food community refers to
a group of these producers, defined by a place of origin and reflecting a new
idea of ‘local economy’ based on food, agriculture, tradition and culture. More
than 2,000 Terra Madre food communities have been formed around the world.
For the first time in 2012,
Salone Del Gusto and Terra Madre will come together into one event to recount
the extraordinary diversity of food from all continents. The division between
the North and South of the world is thus erased and the same dignity is given
to all small-scale producers who follow the principles of good, clean and fair
food – in other words, whose quality is defined by good taste, environmental
sustainability and social justice.
On October 25-29th
2012, Turin will host the new Salone Del Gusto and Terra Madre at Lingotto
Fiere and Oval. Salone Del Gusto builds on the consolidated success of the past
eight editions and counts on a wealth of excellent producers, chefs, Presidia
and institutions. Terra Madre, on the other hand, brings a network of food
communities, academics, cooks and young people from 170 countries across the
world.
The goal is to create the most important world event devoted to
food, where the pleasure of eating is combined with the responsibility we
all have towards the food we eat and the peaople who produce it. The experience
and enjoyment of food and wine – which remains one of the pillars of Salone –
will go hand in hand with the discovery of the men and women who grow, farm and
process food products from all over the world, and the places where these
products come from and are deeply rooted.
Through the process, Salone Del
Gusto and Terra Madre explore some of the key issues connected with food
production and consumption, from the role of young people and small-scale traditional producers for the future
of agriculture, to the safeguard of
landscapes; from the fight for
GMO-free farming to the protection of herders
and small-scale fishers; from the
need to strengthen the relationship between producers and consumers, to the
promotion of more responsible and informed food-related choice made with a full
awareness of their effects on health, the environment and the production
system.
The future of food is the future of the planet. This is why
being in Turin on October 25 – 29 is more important than ever, because a
better, cleaner and fairer world starts from what we put on our plates, and because
it’s the choices we make every day that determine the future of the
environment, economy and society.
This year’s slogan, “Foods that change the world.” Our project
is revolutionary, and demands a new way of thinking: Food for thought, thought
for food.
http://www.slowfood.com/international/10/terra-madre?-session=query_session:7086C62B18cec12193sk2EB0DBD5
Sri Lanka at the Salone Del Gusto and Terra Madre 2012
1.
Sri Lankan
Taste Area
This is a Sri Lankan Corner that would showcase Sri Lankan Food
varieties. Sri Lanka’s finest chefs will prepare authentic Sri Lankan dishes
during the four slots given to Sri Lanka and will be served to the exhibition
invitees.
2.
Rice Taste
Workshop and conference
A traditional heirloom rice variety will be showcased at this
International Rice Conference that would be attended by a large global
gathering of delegates and guests.
3.
Bio
Diversity Area
Sri Lanka is features at the Bio Diversity Area showcasing 9 types
ofGrains, 8 types of heirloom Rice and 21 types of Spices.
4.
Honey Bar
Sri Lanka will be also be represented at the honey bar, where 3
varieties of honey will be showcased at this stall, including honey made by the
indigenous (Veddah) people.
5.
Saaraketha
Products
Saaraketha Holdings has been assigned space to showcase products
from rural smallholder farmers of Sri Lanka. We will be displaying Spices,
Heirloom Rice varieties and other traditional products.
Who is Involved
·
Slow Food
Sri Lanka Convivium – Sri Lankan convivium will jointly with
several organizations that embraces sustainable practices, will be at the
Salone del Gusto and Terra Madre this year. As the main coordinator, convivium
was able secure several important opportunities to Sri Lanka, including the
Rice conference and its workshop, where Sri Lanka was selected as one of the
four countries to participate and present.
·
Saaraketha
Holdings – Saaraketha is an agricultural company that promotes sustainably
produced and organically certified fresh fruits, vegetables, spices and
heirloom rice varieties. They work with smallholder farmers around the country
and create a link for their produce with global markets.The Chairman of
Saaraketha Holdings, Prasanna Hettiarachchi was one of the founding members of
the Sri Lankan Slow Food movement in 2009 and he is also the President of the
Sri Lanka Convivium. Saaraketha, together with Slow Food Sri Lanka has
organized many events and workshops that promoted ‘slow’ and sustainable food,
which were produced by smallholder farmers using sustainable methods. The idea is to create a link between the
producer and the consumer where benefits are passed down the value chain to
reach the actual producers. Saaraketha takes pride in creating a mindset among the
urban consumers to be responsible when sourcing food and to understand that it
is not only for your body, but also for your mind. www.saaraketha.com Hence the
set up of a home delivery program of sustainable produce and the set up of a
sustainable tourism subsidiary that promotes good, clean and fair Slow Food,
Saraii. www.saraiivillage.com
·
Chef Duminda
Aberysiriwardena –Villa Mayurana
Chef Duminda is one the most famous celebrity icons in Sri Lanka.
Loved by many Sri Lankans, he has a concern to give the knowledge of gourmet
recipes to younger generation successors and promotes more healthy &
Nutritive food with hope of preserving country’s native dishes and their
distinctive tastes.
·
Producers – Smallholder
farmers / producer from rural villages – In a bid to create awareness
about sustainable consumption, the coordinators have decided to include
smallholder farmers in the delegation going to Italy. Their representation will
help the final consumers to understand a producers mindset, challenges faced,
what contribution they are making to strengthen a producers way of life and to
preserve sustainable production methods.
·
Embassy of
Sri Lanka in Italy – Embassy is supporting this event by providing
communication support, by organizing several live TV telecasts and TV talkshows
on Italian National TV. Additionally, a press conference also to be held in
Italy with the participation of both printed and electronic media.
·
Sri Lankan
Airlines – Sri Lankan Air Lines is the proud travel partner for this event.
As an organization that promotes “Sri Lanka, the wonder of Asia”, they will be
providing support with air travel for
the delegation.
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